Most CEOs don’t know how their people actually work together.
It’s not a productivity problem. It’s a systems problem. It’s largely invisible. And it’s costing millions.
Decisions fragment. Teams burn out. You spend 60% of your time managing crises instead of leading. This is the invisible friction slowing you down while your competitors accelerate.
I make the invisible FRICTION visible AND FIX IT AT THE SOURCE.
Using my Organizational Systems Method, I help you achieve:
This is Organizational Systems Architecture™.
Kristin Skinner
Through my Executive Advisory, I partner with leaders to see what’s invisible and architect systems that scale. I’ve channeled what I know into The Organizational Systems Method™, my proven method for diagnosing and fixing organizational friction.
I’m Kristin Skinner, former Fortune 100 executive who has done this work from the inside. I’ve scaled organizations from 30 to 12,000+ people, established new strategies and capabilities that deliver ~35% cost savings and reduced regrettable attrition by ~17%, and delivered 35% quarter-over-quarter booking increases. The experiences my teams deliver typically reach 80M+ global customers.
Organizational Systems Architecture for Fortune 500 Leaders
Creator of The Organizational Systems Method™
Former Fortune 100 Executive
Author
Trusted By:
Stop Reacting. Start Designing.
I offer multiple ways to work together, from a focused diagnostic to an embedded partnership. Each engagement builds on The Organizational Systems Method™ to help you move from friction to flow.
Choose the engagement that fits your needs:
Diagnose
The Organizational X-Ray™
See the friction your org chart can’t show you. Most leaders manage by dashboard, but dashboards don’t reveal organizational friction. You don’t see the hidden friction, the duplicate effort, the “work about work” that drains 60% of your team’s time. The X-Ray™ shows you exactly where time leaks, where decisions fragment, and where your best people burn out.
What's Included:
$48,000
4 weeks
- Complete diagnostic across 12 Qualities of Effective Organizations
- Organizational Flow Map™
- 90-day implementation blueprint
- Implementation toolkit
- Executive presentation
Architect + Accelerate
The Residency
I become a bonus part of your team to quickly reveal and fix how your people actually work together so everything else works better. Starting with The Organizational X-Ray™, I partner with your leadership team to architect solutions tailored to your specific challenges and accelerate implementation. Month-to-month until the system is fixed.
What’s Included:
Starting at $35,000/month
Flexible engagement
- Organizational X-Ray™ diagnostic
- 2-3 deep-dive sessions per month with executive team
- Ongoing Slack/async access for quick questions and course corrections
- First-Win Sprint in first two weeks (diagnostic snapshot, one immediate fix, 90-day roadmap)
- Hands-on implementation guidance
diy
The Complete Playbook
Take control of your organization’s friction and fix it yourself. The same proven methodology Fortune 500 executives pay $50K+ for, now available as a self-guided system. Built from 20+ years scaling organizations from 30 to 12,000+ people. Perfect for leaders ready to diagnose and implement on their own timeline.
What's Included:
$1,997 or $2,997
self-guided
- Complete methodology guide (75+ pages)
- All diagnostic tools and frameworks
- Self-implementation roadmap
- Optional add-on: 2-hour private strategy call for custom prioritization guidance plus 30 days of email support ($2,997)
Twenty years of pattern recognition, systems design, and executive strategic partnership, distilled into Organizational Systems Architecture for leaders across industries.
Why This Works:
How teams work is just as important as what they make. That’s the system most leaders don’t see. And you can’t fix what you can’t see.
I Don’t Just Advise. I’ve Built It, Broken It, Fixed It, and Scaled It.
- Scaled organization from 30 to 1,200+ across multiple Fortune 100 companies including Chase, Capital One, and Expedia Group, not through brute force, but by redesigning how teams collaborate, make decisions, and execute.
- Delivered 35% quarter-over-quarter booking increases and experiences reaching 80+ million customers by fixing the organizational systems underneath the work.
- Co-author of Org Design for Design Orgs, the definitive playbook on building high-impact design teams that Fortune 500 companies study and implement.
Industries Served:
Financial Services
Technology
Retail
Travel
Entertainment
Government
years experience
Organizations Advised
community members
CCA, MDES, Lecturer
MassArt, MDES, Lecturer
EDUCATOR:
Book:
Maven: Top 100 & Future of Design
featured:
12,000+ members, 22 countries, 360+ companies, including 60% of the Fortune 100
Co-Founder:
Fortune 500 Financial Services Company
COO
"The diagnostic alone saved us six months of internal debate. We finally had language for what we couldn't see, and a roadmap to fix it."
Global Technology Company
CTO
"We thought we needed more people. Turns out we needed better systems. This methodology showed us exactly where 30% of our time was leaking, and how to get it back."
Strategy, Fortune 100 Retail Company
SVP
"This isn't consultant theory. These are frameworks that actually work in the real world of Fortune 500 complexity. We're implementing across three business units."
The Organizational Systems Method™
I created the Organizational Systems Method™ from my 20+ years of experience seeing the same challenges over and over.
Now I’ve turned this pattern recognition, systems design, and executive strategic partnership into the Organizational Systems Method™.
I Don’t Just Advise. I’ve Built It, Broken It, Fixed It, and Scaled It.
People over process.
Build internal capability so transformation sticks. We embed the Operating Principles, establish measurement systems that track real progress, and create maintenance protocols: monthly health checks and quarterly recalibration. Your team learns to diagnose and improve independently.
Sustainable Excellence
Design over default.
I look at how your organization actually works, pinpoint the friction points, and rebuild the systems that keep everything running smoothly. That includes clarifying team structure, aligning goals, improving operating rhythms, and strengthening cross functional partnerships. You get foundations that support autonomy, efficiency, and clear decision making instead of short term fixes.
Systematic Treatment
Insight before action.
Match what we find to proven solutions. No generic playbooks. Together we will identify organizational patterns, prioritize for maximum impact, and build your custom 90-day transformation roadmap with strategic sequencing: what to fix first, second, third, and so on.
Pattern Recognition
Clarity over complexity.
See what’s really happening beneath the surface of your organization. Together we will assess across 12 Qualities of Effective Organizations, identify which Symptom Clusters are draining performance, and create your Organizational Flow Map™ to reveal how work actually moves. You’ll understand root causes, not just symptoms.
The Organizational X-Ray™
I've done the work from the inside, not from a PowerPoint deck. As Global VP at Expedia Group and Capital One, Executive Director at Chase, and senior leader at Microsoft, I scaled organizations from 30 to 12,000+ people. I didn't advise on organizational design. I built it, broke it, fixed it, and scaled it. Traditional consulting firms diagnose from outside and hand you a strategy deck. I focus on organizational systems, the invisible infrastructure that determines whether your strategy succeeds or stalls. Bottom line: Practitioner-level expertise at 10-20% of consulting firm costs, with someone accountable for results, not just recommendations.
How is Velocity different from management consulting firms?
Organizational friction is the 60% of time your team spends on "work about work"—coordination overhead, status updates, meetings about meetings, rework, navigating broken processes, and managing escalations. You have organizational friction if your strategy fragments as it cascades, teams work in silos, leaders spend 80% of time on escalations, calendars are perpetually overbooked, and/or growth has stalled despite talented people.
What exactly is "organizational friction"?
TM
The Leadership Choice™ is the conscious decision to stop optimizing broken systems and start designing better ones. It's strategic and systems leadership: focusing not on what teams produce, but how they work together to deliver. Most leaders never make this choice. Instead, they stay stuck managing outputs instead of architecting the system and its inputs.
What's The Leadership Choice ?
TM
The Organizational X-Ray™ is a comprehensive 4-week diagnostic that shows you exactly where friction lives and what to fix first. We assess your organization across 12 Qualities, conduct stakeholder interviews, create your custom Organizational Flow Map™, and identify root causes, not just symptoms. You receive a 30-40 page findings report, prioritized 90-day transformation roadmap, complete implementation toolkit, and a 2-hour executive presentation.
What's included in the Organizational X-Ray ?
The Residency is an embedded strategic partnership. I become a bonus part of your team. You get 2-3 deep-dive sessions per month with your executive team, ongoing Slack/async access for quick questions, and a First-Win Sprint in your first week (diagnostic snapshot, one immediate fix, 90-day roadmap). Month-to-month engagement at $48K/month. No long-term contracts. If you don't see the value, we part ways professionally.
How does The Residency work?
Three entry points: (1) Take the free 7-minute diagnostic for instant results. (2) Purchase the Complete Playbook and DIY ($1,997) or Playbook with Implementation Call ($2,997). (3) Book a free 30-minute discovery call to explore The Residency or other services. Or email info@velocityco.io and I'll send you the simple next steps.
How do I get started?
See results in 30 days. Embed transformation in 9-12 months. First 30 days: Quick wins that reclaim 5-10% of wasted time. Months 2-3: Strong foundations. Months 3-6: Operating system optimization (e.g. 20-30% reduction in "work about work"). Months 6-12: Scale solutions and build internal capability for sustainable excellence.
How long does transformation take?
Most organizations see 5-10x ROI in Year 1. Organizational friction typically costs $2.85M-$10M annually. Conservative Year 1 returns: 15-25% reduction in "work about work" ($125K-$700K), 1-2 executive retentions ($150K-$600K), 20-30% faster execution ($500K-$2M). Real example: Fortune 500 financial services invested $185K, delivered $2.74M in measured value, 14.8x ROI in 18 months.
What kind of ROI can I expect?
Frequently Asked Questions
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